Advertising is a form of communication used to persuade an audience to take some action, usually with respect to a commercial offering, such as an item for sale or a service.  It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. Using a highly tailored message the advertisement can be niche or general .Advertising is a lot older than most other marketing activities. Since the internet has become the norm, advertising has been divided into two fields: traditional advertising and digital advertising. Traditional marketing is any form of marketing that uses offline media to reach an audience. Basic examples of traditional marketing include things like newspaper ads and other print ads, but there are also billboards, mail advertisements, and TV and radio advertisements. A public relations professional is in charge of creating and executing a PR strategy, helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements. Advertising and PR Recruitment Agency in Bangalore also helps clients defend their reputations during crises that threaten their credibility. Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs. Planning and implementing the organization’s efforts to influence or change public policy.

While companies and organizations are creating advertisements that primarily target potential customers, PR professionals are hoping to cast a wider net. Publics targeted through PR can be internal or external. They can include employees, investors, customers, the media, legislators, and many more. How much exposure your ad receives is largely dependent on how much money you have to spend. When it comes to PR, and specifically working with the media, you have less control. Advertisements are generated for a specific target market in order to generate sales. They usually focus more on promoting a product or service than on building a reputation. PR professionals are always looking at the big picture, delivering meaningful information about their brand to build a sustainable and dedicated base of “brand fans” that includes consumers and other stakeholders.

In a rapidly progressing economy like India, products, designs and ideas reach millions of eyes only through catchy advertisements, all courtesy to the creative minds behind each ad. In such a case, the industry of advertising and marketing seems like a fruitful career option. It is often termed as the art and science of dealing with people and products. The purpose of a PR professional is to deal with the target audience directly or indirectly through offline and online media. Top Advertising and PR Recruitment Agency in Bangalore are the source for publicizing your product. They picture the product in front of potential customers and target audience as the ‘need of the hour’, making the product seems like the best option for purchase. Public relations and advertising functions are often performed by outside agencies that specialize in those areas. But, the marketing functions are usually performed within a large or midsize company or corporation. The marketing department hires the PR, advertising or market research organization to perform these functions.

Epsilon is a global marketing company with offices around the world. For more than 15 years, we’ve been helping brands improve their marketing, build better customer relationships and find new customers. Our clients trust us to know consumers better than anyone. Best Advertising and PR Recruitment Agency in Bangalore know we’ll help them reach the right consumers at the right times and places—online and offline—and create emotional connections. We partner with travel and procurement leaders to simplify the complexities of business travel, drive savings and satisfaction, and move whole companies toward their goals.